Tunnel Master^®
for Windows^® Car Wash Management System

Retaining your existing customers is much easier than finding new ones. That is why Tunnel Master provides the most comprehensive customer management system in the industry. The customer management system is designed to increase the frequency of your customer's visits, build loyalty and help you market your facility to your existing customers.

Just by entering the license plate number the greeter will have instant access to powerful marketing information including:

This allows you or your salesperson to know the customer's buying habits and assist in recommending the best wash package.

Tunnel Master for Windows is a powerful customer tracking tool. Each time your customer enters the wash and makes a purchase, that information is captured in a database.

Tunnel Master stores transaction level detail that is used to track the customer's buying habits and frequency. Detailed information is essential when marketing directly to your customers. The customer query utility allows you to search the customer database on any criteria you select. For example: Tunnel Master can provide a list of all customers that have not been in the wash in the last 2 months and averaging over $10.00 a visit.

Even if the customer's information is not in the system, Tunnel Master can track the car and store all transaction information, bonus points and events related to that vehicle. Once the customer's information is provided this historic information can be tied to that customer. Multiple vehicles can be linked to a customer giving you a powerful marketing tool.

All customer information can be used by any Windows based word processor or database program to generate personalized direct mailer pieces.

You can reward your customers whenever they make a purchase. You can tailor a bonus points system based on each wash service. Points may be awarded for every car wash purchase. These points are redeemed later for free wash services. To apply the awarded bonus points, the cashier simply highlights the discount which appears in the customer promotion window and the discount is applied. With Tunnel Master for Windows, you have the power to program bonus points based on how you want to market your wash.

With Tunnel Master, you are able to store the customer's birthday, and reward that customer with a free wash or special birthday discount. You can set the discount up to work within a specified date range. For example, if a customer comes in within five days of their birthday, the wash is only half price. This gives your customer time to take advantage of your special offer.

Tunnel Master allows you to program discounts based on how quickly the customer returns to your wash. For example, if a customer purchases a wash and then returns within two days, he can receive a percentage or fixed dollar amount off the wash package. If he returns within seven days, he can receive a smaller percentage or fixed dollar amount off the wash package. This frequency discount can be applied to the customer, car or both. As with other Tunnel Master for Windows programs, you have the power to program frequency discounts based on how you would like to market your wash. This is ideal for marketing rain day guarantees or clean car guarantees.

When it comes to keeping track of your customers' perception of your wash, Tunnel Master provides a powerful survey tool. Your salespeople periodically can monitor your customers to evaluate your wash performance. This allows you to monitor areas that are important to you, such as quality of wash, facility appearance, customer service, and speed of service. You can then generate reports indicating how your customers feel and make the necessary improvements to enhance customer satisfaction.